About Us

We are a family business whose clients benefit from highly developed, complementary approaches. We provide organizations and individual clients with unequalled support for developing skills and strategies that meet their needs and improve quality of life.

Perception CoachingĀ® is a system of continuous development focused on wellbeing, productivity, and innovation. Based in cognitive science, we develop perspective and support change by utilizing a variety of psychometric assessments, organizational frameworks, and strategies. Our favorite assessments are those which provide frameworks, language, and perspective to add clarity and skills for essential, complex concepts.

Perception Coaching LLC supports the efforts of leaders, entrepreneurs, and their teams. We encourage talent-based approaches that get you to your goals and beyond. By using a diverse selection of strategies, you select those that meet your needs via your preferred ways of doing, thinking, and relating.

You are the expert on you; we support your efforts and development.

Join us for:

  • space to reflect, think, and plan
  • time to think aloud to process or get feedback
  • individual and 360 assessments to develop your sense of self and others
  • task and goal management support
  • insights to alternatives and opportunities

Barbara Bengtson, Ph.D.

Founder and Consulting Psychologist of Perception Coaching.

Barb’s professional development journey started as a classroom teacher working with learners from elementary to graduate school, and continues as a consulting psychologist. Along the way her search to support talented learners led to achieving academic successes including a Masters in Teaching and Learning (St. Mary’s University), a PhD in Educational Psychology (University of Minnesota), as well as coaching and education certifications.

Researching perspectives on innovation, intelligence, and collaboration opened the door to appreciating the talents of diverse individuals. Every day we sense extraordinary talents in those we encounter. There is extraordinary potential when people are supported, and operate in their areas of talent.

Barb’s mission is to connect diverse people to their talents and their best strategies, so everyone finds and shares their greatest joy and success.

Haley

Haley (she/her) is here to help you get things done!
At Perception Coaching Haley helps teams and individuals as a coach, specializing in changing the conversation from problems to goals.

As a facilitator, she presents opportunity-driven programs for groups. You’ll find her hosting conversations through Zoom and in the office!
Collecting information to make a plan and create common ground is her specialty. Haley likes creating and sticking to schedules and making sure that plans work for everyone, and through coaching will help you create that schedule and reach your goals.

If she’s not at the office you could run into her on the local trails with a dog, working and running with the Northern Minnesota Track Club, or grabbing a burger at a local restaurant.

Will

Will (he/him) runs support for meetings and technology around the office.


Will works well with objective information and consistent systems, using these skills to keep things moving around the office.

Outside of the office, he works as an electrical engineer currently part-time in research and development for a startup.

Majora

Majora (they/them) provides program feedback and support.

Your growth and success is our mission! ~Perception Coaching LLC.